Monterey, CA: Jo Mora Publications, 1945. Color pictographic map. Image size 24 3/8" x 18 1/4". short closed tear to upper edge else fine condition; colors are strong and bright. Item #18979
This was the second and smaller California map Jo Mora drew as well as his last map. The Del Monte Canning Co. commissioned the map for promotional give-aways. As a means to save money, they used somewhat thin paper for the first run and some of the colors (blues and green) did not take as strongly as others. Within a short period of time, they switched to a heavier paper resulting in the colors keeping their strength and brightness. This map is on the heavier paper with the darker greens and blues. As with all Jo Mora cartes, it is packed with historical information and details, creatively and colorfully illustrated. He added details to this version, such as the Golden Gate and Bay Bridges that were not around in 1927 for his first, larger map. (Grandeau & Shorts Cartes 11; Gilmore M17).