San Francisco: D. M. Ferry & Co., 1923. First Edition. 8vo. 104 pp. Black & white illustrations; order form & envelope. Color illustrated wrappers in near fine condition (rubbing along spine). Item #20167
The D.M. Ferry Seed Company of Detroit, Michigan was, in the first half of the 20th century, dominant in its industry, with superb quality controls, excellent management and persuasive artistic advertising. Ferry offered its customers an astounding 1,159 different varieties of flowers, fruits and vegetables. It was the world’s largest grower and distributor of home garden seeds. His appreciation of the arts led him to combine printing colorful botanical images in its advertising and catalogs. Sometime between 1910 and 1920 Maxfield Parrish was commissioned by Ferry to create colorful images for their gallery of commercial art, including advertisements and seed catalog covers. Ferry also commissioned W. Herbert "Buck" Dunton, (1878-1936), a celebrated illustrator of the American West and one of the original members of the Taos Society of Artists. The D.M. Ferry Seed Company merged with the California based seed company C. C. Morse Company in 1930 to become the Ferry-Morse Seed Company.