Gazette du Bon Ton. Art, Mode et Frivolités. Numerous Plates from Janvier, Avril and Juillet 1914 issues.
London, Paris & Berlin: William Heinemann (Pour l'Angleterre), 1914. Paperback. The 'Gazette du Bon Ton' was a French fashion magazine published from 1912 to 1925, blending high fashion, art, and lifestyle with a focus on elegance and exclusivity. Known for its exquisite illustrations, it showcased designs from leading couturiers like Poiret, Worth, and Lanvin, often using the pochoir technique—hand-stenciled watercolor plates that brought vibrant detail to each page. Its artists defined the Art Deco aesthetic, creating iconic images of the modern woman. Published on fine paper and sold by subscription, it was aimed at an elite audience, setting it apart from mass-market rivals like Vogue. Each of the three 20 x 25.5 cm issue is well-worn with some loss, especially at spine, and contains numerous additional charming hors-texte illustrations and advertisements, some full-page. Item #22665
Offered here are eleven full-page (19 x 24.5 cm) pochoir colored lithographs from three 1914 numbers, each in Fine condiion and printed on verge paper and signed by the artist in the plate: 7 are from the January,1914 issue - Pl. II "Le Bon Oncle, Costumes d'enfants" (Carlegle);" Pl. V "Sophonisbe. Project de costume de Worth pour Mme Bartet" (Fabius); Pl. VI "Le Jardin du Peyrou. Costume tailleur de Chéruit" (Bernard Boutet de Monvel); Pl. VII "Les Deux Nigauds. Robe de reveillon de Doeuillet" (A.-E. Marty); Pl. VIII "Ah! Le Beau Guignol: Robe d'après-midi de Doucet" (Jacques Drésa); Pl. IX "Les Colchiques - Manteau de voyage de Paquin" (George Barbier); plus advertisement "L'Elephant of Jade Marquise Of Sévigné" (A.-E.Marty). 2 are from the April 1914 issue - Pl. 32 "La Cape Ecossaise - Cape pour le théâtre" (Garcia Calderon) plus advertisement "Chez Mercier Freres Tapissiers-Decorateurs" (Paul Meras). Also 2, Pl. 65 "La Légende de Joseph / Scène du IIe acte" (Charles Martin) and Pl. 67 "La Robe Blanche: Robe de Paul Poiret selon Boussingault" (Jean-Louis Boussingault) from the July 1914 issue.
Price: $450.00