California for Health, Pleasure and Profit; Why You Should Go There
San Francisco: Passenger Department of the Southern Pacific Co., [1894]. Date taken from text. 8vo. 104 pp. Illustrations; map. Printed by H.S. Crocker. Illustrated perfect bound wrappers. Front cover partially separated at spine; soiling; wear to extremities; front cover corners lacking; still a very good copy of an uncommon tourist promotion booklet. Item #22826
Here is an xample of late-19th-century Southern Pacific Railroad promotional literature designed to lure tourists, settlers, and investors to the Golden State. This work coincided with events like the Mid-Winter Exposition to capitalize on California's growing allure. It is divided into sections highlighting California's trifecta of benefits: health (mild climate for invalids and respiratory ailments), pleasure (scenic wonders like Yosemite, beaches, and missions), and profit (agricultural opportunities, real estate, and mining).
Price: $350.00